A Growing Yet Overlooked Demographic Of Fantasy Team Owners

There’s a persistent stereotype that one group of sports fans has been defying for decades, and fantasy sports may start increasing that demographic and how they get involved in games each and every week. That demographic is women, and although the idea of college and professional sports fandom is associated with beers, bros, and anything else your might find in a mancave, fantasy sports shouldn’t be just another  “boys game”. Still, a fantasy sports market that caters to the female sports fan and encourages fandom among the average American female—who may only consider herself a casual fan or fan-by-proxy—has a lot of room for growth.

2015-01-22 Female fans

Fantasy sports games see more women in their future | USA Today

“The challenge is getting women to engage. The female daily fantasy sports market is almost non-existent. FanDuel, the industry’s leading company, estimates that its daily participants are 95% male. But if these companies can crack the code — attracting more customers such as Wimer, who plays on DraftKings — their growth would continue to skyrocket, along with revenue for the leagues and networks. ‘The female demographic is going to be extremely meaningful for continued and sustained growth, not just on a company level, but for the leagues,’ said Femi Wasserman, vice president of communications for DraftKings.”

Are you among the 50% of women who is an NFL or other professional sports fan, but you haven’t yet gotten into fantasy sports? Would you be interesting in becoming one if the market catered just as much to your demographic?

If you’re a male fantasy sports player, have you gotten your female friends and family interested? Tell us what you think about this topic in the comments.

3 thoughts on “A Growing Yet Overlooked Demographic Of Fantasy Team Owners

  1. Clifford says on

    All of this means the female market has lots of room for growth the kind of growth the NFL will need as it seeks to increase its annual revenue from about $10 billion to its stated goal of $25 billion by 2027. To get there, the future key could be daily fantasy sports. You know, the rapidly growing new industry that many leagues and teams are using as their marketing tool of the digital age.

  2. Jeffrey says on

    The fantasy sports industry, primarily led by fantasy football, has reportedly grown to 18 million unique players generating over $2 billion dollars annually according to the Fantasy Sports Trade Association. This evidence suggests that this impressive growth is also generating increased interest for the sports on which the games are based. I would like to determine whether fantasy football participation increases NFL game attendance. I would think that fantasy football participants are more likely to attend at least one game per year.

  3. Moses says on

    As the popularity of fantasy sports continues to grow, some of the most prestigious global brands such as Unilever, Toyota, and Hilton have begun to use fantasy sports to help market their products. This fall for instance, Unilever’s Dove Men+Care launched its all-new fantasy football hub, which grants customers exclusive access to fantasy football advice from ESPN analysts. Meanwhile, Toyota purchased advertising space to become the exclusive sponsor of Yahoo YHOO -1.31% fantasy football league recaps, and Hilton launched a free-enter fantasy racing contest for the hotel chain’s honors club members. Pretty cool.

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