There’s a persistent stereotype that one group of sports fans has been defying for decades, and fantasy sports may start increasing that demographic and how they get involved in games each and every week. That demographic is women, and although the idea of college and professional sports fandom is associated with beers, bros, and anything else your might find in a mancave, fantasy sports shouldn’t be just another “boys game”. Still, a fantasy sports market that caters to the female sports fan and encourages fandom among the average American female—who may only consider herself a casual fan or fan-by-proxy—has a lot of room for growth.
“The challenge is getting women to engage. The female daily fantasy sports market is almost non-existent. FanDuel, the industry’s leading company, estimates that its daily participants are 95% male. But if these companies can crack the code — attracting more customers such as Wimer, who plays on DraftKings — their growth would continue to skyrocket, along with revenue for the leagues and networks. ‘The female demographic is going to be extremely meaningful for continued and sustained growth, not just on a company level, but for the leagues,’ said Femi Wasserman, vice president of communications for DraftKings.”
Are you among the 50% of women who is an NFL or other professional sports fan, but you haven’t yet gotten into fantasy sports? Would you be interesting in becoming one if the market catered just as much to your demographic?
If you’re a male fantasy sports player, have you gotten your female friends and family interested? Tell us what you think about this topic in the comments.