After winning 5-2 over Japan last weekend, the U.S. women’s soccer team took home their third World Cup title, basked in the cheers of a sellout crowd, and lifted the gleaming gold trophy high. In addition winning the FIFA Cup, our national team played a big role in another notable victory: amassing a major television audience. According to Fox, the Women’s World Cup game scored as the “highest metered market rating ever for a soccer game in the U.S. on a single network”.
“While some 17 million American viewers tuned in to the 7 p.m. ET start of Sunday’s game, that number quickly grew to 21.86 million an hour later — and reached 22.86 million at 8:30 p.m. ET, according to preliminary data from industry website TV Media Insights. Those figures are comparable to the 2014 World Series’ Game 7, which attracted 23.5 million viewers — far more than any other game of the 2014 series.”
Do you think this news is telling of soccer’s growing popularity in the United States? Does it mean a significant turning point for media coverage of women’s sports? Tell us what you think in the comments.